U.S. 30 Collection

Often called The Lincoln Highway's Modern Successor, U.S. Highway 30 follows much of the route established by the historic Lincoln Highway, America's first transcontinental automobile road. Stretching from Atlantic City, New Jersey, to Astoria, Oregon, U.S. 30 has connected travelers to thousands of miles of American history, scenic landscapes, thriving communities, and legendary roadside destinations.

Crossing the nation from coast to coast, U.S. 30 passes through bustling cities, fertile farmland, rolling plains, mountain ranges, and river valleys. Along its route are reminders of the pioneering spirit that helped establish long-distance automobile travel and transformed the way Americans explored their country.

This collection celebrates the history, heritage, and enduring appeal of U.S. 30 through commemorative apparel, vintage-inspired artwork, travel posters, gifts, and collectibles honoring one of America's great transcontinental highways.

Designed by RoadTripMemories.com in collaboration with American Road Magazine, the U.S. Highway 30 Collection pays tribute to the road that helped carry the legacy of the Lincoln Highway into the modern era. 

Coast to Coast • Following the Legacy of the Lincoln Highway